Privacy Policy

The first online tutoring system that is created by actual teachers delivering the 11+

Website Privacy Policy for einstein11plus

The policy: This privacy policy is for this website; [ and] and served by [Einstein11Plus at 6 Winterbourne Road, Solihull, B91 1LU] and governs the privacy of its users who choose to use it. It explains how we comply with the GDPR (General Data Protection Regulation), the DPA (Data Protection Act) [pre GDPR enforcement] and the PECR (Privacy and Electronic Communications Regulations).

This policy will explain areas of this website that may affect your privacy and personal details, how we process, collect, manage and store those details and how your rights under the GDPR, DPA & PECR are adhere to. Additionally it will explain the use of cookies or software, advertising or commercial sponsorship from third parties and the download of any documents, files or software made available to you (if any) on this website. Further explanations may be provided for specific pages or features of this website in order to help you understand how we, this website and its third parties (if any) interact with you and your computer / device in order to serve it to you. Our contact information is provided if you have any questions.


Who we are

This website is owned by Einstein11Plus Limited ('we', 'us' or 'our') and our registered office is at 10 Church Lane, Horsforth, Leeds, West Yorkshire LS18 5LA, United Kingdom. We are a 'data processor' for the purposes of the Data Protection Act 1998 and as of 25 May 2018, the General Data Protection Regulation ('GDPR') (as applicable the "Legislation") as we are processing personal data on behalf of parents and/or users of our products. We take all appropriate steps to ensure compliance with the Legislation.

Any questions about our data protection policy or how we handle your personal data should be addressed to:

Although children use our website, they do this further to an adult's approval. Only adults are able to access and authorise the Terms of Use and payment.

Information we may collect from you

We collect and process the following data about you:

Information you give us. This is information about you (or your child) that you give us by filling in forms on our websites, corresponding with us by phone, email or otherwise. It includes information you provide when you register on our websites, subscribe to or use any of our services, search for a product, place an order on our websites, participate in social media functions on the websites, enter a competition, promotion or survey, and when you report a problem with the websites or our services or supply us with goods or services. The information you give us may include, but is not limited to, your name, address, e-mail address, phone number, age, username and other registration information. We do not process any credit/debit card information. This is done by third parties on our behalf, currently PayPal.

If you are unhappy with the personal data we hold for you and ask us to delete this information we shall do so immediately unless we are required to keep it for legal reasons.

The DPA & GDPR May 2018

We and this website complies to the DPA (Data Protection Act 1998) and already complies to the GDPR (General Data Protection Regulation) which comes into affect from May 2018. We will update this policy accordingly after the completion of the UK's exit from the European Union.

We will only keep records of your personal information for as long as is reasonably necessary for the purposes for which we have collected it, and in order to comply with any statutory or regulatory obligations in relation to retention of records. We respect requests to stop processing your personal data for marketing purposes. This includes keeping a record of your request indefinitely so that we can respect your request in future.

We store your personal data on secure servers for a period of:

  • 12 years; and
  • 7 years for information required to be held by HMRC; or
  • Until you ask us to delete it, in each case unless the law requires us to store the data for a longer period.

What rights do you have?

The GDPR provides the following rights for individuals whose personal data is processed:

  • The right to be informed
  • The right of access
  • The right to rectification
  • The right to erasure
  • The right to restrict processing
  • The right to data portability
  • The right to object to processing
  • Rights in relation to automated decision making and profiling. (We do not carry out automated decision making and profiling)

Account holders can access and amend any personal data held by us at any time.

You can ask us to stop contacting you for particular purposes or to remove your information completely from our records. We will then immediately delete your personal data unless there is a legal reason why we need to keep your personal data. In that circumstance we will let you know and destroy your personal information as soon as we are legally entitled to do so.

Use of Cookies

This website uses cookies to better the users experience while visiting the website. As required by legislation, where applicable this website uses a cookie control system, allowing the user to give explicit permission or to deny the use of /saving of cookies on their computer / device.

What are cookies? Cookies are small files saved to the user's computers hard drive that track, save and store information about the user's interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website.

Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors or use the cookie control system if available upon their first visit.

Website Visitor Tracking

This website uses tracking software to monitor its visitors to better understand how they use it. The software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information.

Adverts and Sponsored Links

This website may contain sponsored links and adverts. These will typically be served through our advertising partners, to whom may have detailed privacy policies relating directly to the adverts they serve.

Clicking on any such adverts will send you to the advertisers website through a referral program which may use cookies and will track the number of referrals sent from this website. This may include the use of cookies which may in turn be saved on your computers hard drive. Users should therefore note they click on sponsored external links at their own risk and we cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Downloads & Media Files

Any downloadable documents, files or media made available on this website are provided to users at their own risk. While all precautions have been undertaken to ensure only genuine downloads are available users are advised to verify their authenticity using third party anti virus software or similar applications.We accept no responsibility for third party downloads and downloads provided by external third party websites and advise users to verify their authenticity using third party anti virus software or similar applications.

Contact &aamp; Communication With us

Users contacting this us through this website do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use.

Where we have clearly stated and made you aware of the fact, and where you have given your express permission, we may use your details to send you products/services information through a mailing list system. This is done in accordance with the regulations named in 'The policy' above.

Email Mailing List & Marketing Messages

We may occasionally email and text you to provide you with further information about the products and services we offer which you have requested and/or which may be of interest to you. Such information will also be made available to you when you log into your account.

You can choose to unsubscribe at any point by clicking on the link at the bottom of the email, or changing your preferences through your account.

When you purchase our products an invoice confirming payment will be sent to you via email. An email will also be automatically generated when a child completes a test. Preferences for this can be managed through your account.

Where we store your information

All information you provide to us is stored on secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of the einstein11plus website, you are responsible for keeping this password confidential. We ask you not to share your password and also that of your child(ren) with anyone and please do not share your login details with any other parent or child.

We do not transfer data outside the European Economic Area ("EEA").

External Website Links & Third Parties

Although we only look to include quality, safe and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text / banner / image links to other websites, similar to; Church Cottage, Llawhaden or

Shortened URL's; URL shortening is a technique used on the web to shorten URL's (Uniform Resource Locators) to something substantially shorter. This technique is especially used in social media and looks similar to this (example: Users should take caution before clicking on shortened URL links and verify their authenticity before proceeding.

We cannot guarantee or verify the contents of any externally linked website despite our best efforts. Users should therefore note they click on external links at their own risk and we cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Social Media Policy & Usage

We adopt a Social Media Policy to ensure our business and our staff conduct themselves accordingly online. While we may have official profiles on social media platforms users are advised to verify authenticity of such profiles before engaging with, or sharing information with such profiles. We will never ask for user passwords or personal details on social media platforms. Users are advised to conduct themselves appropriately when engaging with us on social media.

There may be instances where our website features social sharing buttons, which help share web content directly from web pages to the respective social media platforms. You use social sharing buttons at your own discretion and accept that doing so may publish content to your social media profile feed or page. You can find further information about some social media privacy and usage policies in the resources section below.

Right to lodge a complaint with the Supervising Authority

If you have any concerns or complaints about how we use your personal data then please contact us at In any event you are entitled to complain to the Information Commissioners Office (ICO) which is the supervisory authority in the UK. Their contact details and the procedure can be found at

Resources & Further Information

  • Overview of the GDPR - General Data Protection Regulation
  • Data Protection Act 1998

v.1.0 28 April 2018 2017 Edited & customised by: Einstein11Plus, 0121 33 00 980

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